How’d the Tri-Cities Media Handle the Story of the Year, Namely ETSU Firing Desmond Oliver?

In the Tri-Cities, sports stories generally don’t get bigger than the hiring and firing of an ETSU basketball coach. Here’s how the local media handled it.

Marky Billson

There is not a more glamorous position in Tri-Cities sports than ETSU men’s basketball coach.

So when ETSU fires their men’s basketball coach, you’d be hard pressed to find a bigger local sports story.

Therefore I took great curiosity on how the local sports media covered the news that Desmond Oliver would no longer be the Buccaneers’ coach.

Everyone knew something was wrong when Oliver kept saying “I’m still learning how to be a head coach” in his first season at the ETSU helm.

My focus was, of course, on sports talk shows.

Not just because I am a former sports talk show host in the area, but because local newspapers eschew sports columnists for high school sports stories, and television stations giving one-minute commentaries as part of their coverage is, sadly, more of a large-market feature from days of yore.

For the record, bristolnews.com, the website of the Bristol Herald-Courier, reported on the story with “staff reports” that read like a press release.